How a Plumber's Emergency Response Time Got Even Faster
When your geyser bursts at 2 AM, you need a plumber NOW. WestCoast Plumbing owner Deon Botha understood this better than anyone.
"In emergency plumbing, every minute counts. If someone's Googling 'emergency plumber Cape Town' at midnight, I need them to reach me instantly — not get lost clicking through a complicated website."
Deon's old website had five pages, a contact form (that often broke), and his phone number buried in the footer. Mobile users struggled. Emergency calls decreased.
"I was losing jobs to plumbers with just a WhatsApp number in their Google listing. That hurt, because I'm licensed, insured, and have 15 years experience. But I was making it too hard to contact me."
WestCoast Plumbing switched to Cazual BUSINESS as their primary online presence.
Now, cazual.co.za/westcoastplumbing is a conversion machine:
- HUGE "Call Now - 24/7 Emergency" button at the top
- WhatsApp direct contact (the #1 way customers reach him)
- Google Reviews for trust-building
- Transparent R450 call-out fee with PayFast payment option
- Mobile-first design that loads in under 2 seconds
"My after-hours emergency calls went up 45% in the first month. Why? Because people can actually REACH me now. One click and they're calling or WhatsApping. No forms. No waiting."
The unexpected benefit? Cross-promotion with other local businesses.
"I link to Potjie Kings because my commercial clients often need catering for events. They link back to me. I've gotten three commercial contracts from businesses who found me through the Cazual network."
Deon estimates Cazual saves him R2,000/month in website hosting while generating 40% more leads.
"For service businesses like mine, speed is everything. Cazual is fast, simple, and it converts. That's all I need."