How Traditional Caterers Built a R50K/Month Business from One Link
Brothers Peter and Francois Potgieter grew up watching their father cook traditional potjiekos at family gatherings. In 2022, they turned that heritage into Potjie Kings — a catering company specializing in braai and potjie for events.
Their first year? Chaotic.
"We'd get bookings through WhatsApp, Facebook, word-of-mouth — all over the place. No central system. We'd miss follow-ups, double-book events, and waste time explaining our services over and over."
They needed a professional presence that could handle inquiries, showcase their work, accept deposits, and look legitimate to corporate clients.
"Big companies won't book catering through a WhatsApp number only. We needed to look established, even though we're still growing."
Cazual BUSINESS transformed their operation into a legitimate business.
cazual.co.za/potjiekings became their command center:
- WhatsApp bookings button (their #1 contact method)
- Facebook page with customer reviews
- TikTok videos showing their braai skills
- R3,000 event deposit payment through PayFast
- Cross-promotion with Bread & Butter (for breads) and WestCoast Plumbing (their commercial kitchen client)
"Within two months, we went from R18,000/month revenue to R50,000/month. Why? Because we looked professional. Corporate clients saw our Cazual page and trusted us with their events."
The brothers now use Cazual as their digital menu too — updating seasonal specials, posting photos from recent events, and linking to customer testimonials.
"The cross-promotion is genius. Bread & Butter sends us catering clients. We send them bread orders. Everyone eats. Literally."
Last month, a wedding planner found Potjie Kings through Style by Zanele's Cazual page (they'd catered a fashion show together). That one lead turned into three wedding bookings worth R75,000.
"Cazual didn't just organize our links. It organized our entire business model. Every catering company in SA should be on this."