From Studio to Streets: How Lungi Turned One Link Into a Music Movement
Twenty-six-year-old Lungi Nkosi knew he had the beats. What he didn't have was an easy way for fans to find everything he created.
"I'd post a fire track on Instagram, but people couldn't find my Spotify. I'd share my YouTube, but they'd miss my beat store. I was losing fans in the chaos," Lungi remembers from his home studio in Somerset West.
As an independent hip-hop producer in South Africa's competitive music scene, every lost connection meant lost opportunities. International link-in-bio tools charged him in dollars — money he'd rather invest in equipment. The few times he tried to share multiple links, his engagement tanked.
Then Lungi discovered Cazual.
"Bro, it changed everything. Now I have ONE link — cazual.co.za/lungibeats — and everyone finds my Spotify playlists, my YouTube demos, my Instagram, AND they can support me directly through PayFast. No more 'DM me for the link' nonsense."
Within his first month on Cazual PRO, Lungi saw his Spotify followers jump 40%. Fans could finally find his SA Hip Hop 2025 playlist, watch his production tutorials, and tip him R79 to support new projects — all from one clean page.
"The cross-promotion feature is next level. I link to my photographer friend Jenna and Style by Zanele links back to me. We're building a real network, supporting local," Lungi explains, nodding to his collection of vinyl records and production equipment.
Today, Lungi's cazual.co.za/lungibeats link sits in every Instagram post, every TikTok video, and every WhatsApp status. His fans don't have to hunt anymore. They just click, explore, and support.
"Cazual gets what we're trying to do out here. It's made for us, priced for us, and it just works. That's all a creative needs."