The Photographer Who Stopped Losing Wedding Bookings to Link Confusion
Jenna Pieterse shoots some of Cape Town's most beautiful weddings. Her Instagram feed is stunning. Her inquiry rate? Used to be terrible.
"Brides would find my Instagram, love my work, then ask 'how do I book?' I'd send them to my website. Then they'd ask for pricing. I'd send a PDF. Then they'd ask for my WhatsApp. I'd send that. By then, 40% had moved on to other photographers."
In the competitive Cape Town wedding photography market, every lost lead is lost revenue. Jenna knew her work was excellent — her process for getting booked was not.
"I watched brides ghost me after three messages. Not because they didn't like my work, but because I made it too hard to move forward."
Cazual PRO changed Jenna's entire client journey.
Now, when brides discover @jenna_visuals_demo on Instagram, one link takes them to cazual.co.za/jennavisuals where they immediately find:
- Her Instagram portfolio
- Sample wedding galleries on Google Drive
- TikTok wedding tips for added value
- Mini shoot pricing (R999) with instant PayFast payment
- Direct contact options
"Within 2 weeks of launching my Cazual page, my inquiry-to-booking rate jumped from 30% to 55%. Brides can see everything, make a decision, and even pay a deposit — all without me sending five different links."
The cross-promotion feature created unexpected opportunities too. Jenna links to Zen with Nandi (for bride wellness), Art by Sipho (for reception decor ideas), and Coach Tumi (for pre-wedding fitness). Those businesses link back.
"We're building a Cape Town wedding ecosystem. Everyone wins."
Last month, a bride found Jenna through Style by Zanele's Cazual page, booked a R999 mini shoot, loved it, and hired her for the R15,000 full wedding package.
"That's R15,000 I would've never made without Cazual's network effect. This platform is built different."