The Agency That Practices What It Preaches
Digital Hustle SA helps South African small businesses build their online presence. So when founder Lebo Radebe was still using a clunky 5-page website that loaded slowly and converted poorly, the irony wasn't lost on him.
"I'd tell clients 'simplify your online presence' while my own site had 12 different service pages, a blog nobody read, and a contact form that went to spam half the time."
Lebo needed to rebuild Digital Hustle's own digital storefront — fast, affordable, and effective.
"I considered rebuilding our WordPress site. Estimated 40 hours of dev work. Or I could spend 20 minutes on Cazual and get back to client work."
Twenty minutes later, Digital Hustle SA had a new face.
cazual.co.za/digitalhustlesa became their portfolio and client intake system:
- Portfolio link (showcasing Cazual itself as a case study)
- WhatsApp consultation button (how 90% of clients prefer first contact)
- LinkedIn case studies for credibility
- Starter website packages at R999 via PayFast
- Cross-promotion with Lungi Beats and other clients they've helped
"Week one, we closed 4 new clients who specifically mentioned how professional our Cazual page looked. That's R12,000 in revenue from a platform we spend R149/month on."
The best part? Lebo now sells Cazual setup services to his own clients.
"Instead of building R15,000 websites for every small business, I set them up on Cazual for R2,500. They get 90% of what they need for 15% of the cost. I make money faster. They save money. Everyone wins."
Digital Hustle SA has now onboarded 23 local businesses onto Cazual, creating a network effect where everyone cross-promotes and shares audiences.
"We didn't just switch to Cazual. We built our entire business model around it. That's how good this platform is."