The Small-Town Bakery That Went Digital — Without Losing Its Soul
In the quiet coastal town of Langebaan, Bread & Butter Bakery has been serving fresh sourdough and pastries since 2019. Owners Mark and Linda van der Merwe built their reputation on quality, not gimmicks.
But when tourist season slowed during off-peak months, they knew they needed to reach beyond walk-in customers.
"We're not tech people," Linda admits with a laugh. "We're bakers. But we knew we needed something online that wouldn't cost thousands or require a full e-commerce website."
They tried Facebook only, but orders got lost in Messenger. They tried a basic website, but it cost R800/month and still needed manual payment tracking. They needed simple, affordable, and effective.
Cazual BUSINESS became their digital storefront.
"Now when someone sees our Facebook post about fresh croissants, they click cazual.co.za/breadandbutter and find:
- Our Google Maps location
- WhatsApp ordering button
- Menu PDF
- PayFast payment for pre-orders (bread packs at R49)
- Even links to complementary businesses like Potjie Kings for catering
The results? Weekend pre-orders increased 300%. Tourists now find them through Google searches for "Langebaan bakery" because their Cazual page ranks well for local searches.
"The best part? We update our specials in 2 minutes from Linda's phone. No calling a web developer. No monthly hosting drama. Just simple, affordable, and it works."
Bread & Butter even uses Cazual's cross-promotion to partner with Potjie Kings for event catering packages — proving that local businesses thrive when they support each other.
"We're just a small bakery in Langebaan, but Cazual made us feel like we have a proper online presence. Our customers love how easy it is to find us and order."